Kolab Project
Relevant Links:
Kolab Project site ︎︎︎
Varyer case study ︎︎︎
Collaborators:
Collin Joyce (Design, Illustration)
Ian Bruce (Web Development)
Roles:
Art Direction
Illustration
Lettering
Web Design
Branding
Animation
Kolab Project site ︎︎︎
Varyer case study ︎︎︎
Collaborators:
Collin Joyce (Design, Illustration)
Ian Bruce (Web Development)
Roles:
Art Direction
Illustration
Lettering
Web Design
Branding
Animation
Kolab Project is on the cutting edge of Canada’s growing recreational cannabis market—amidst a saturated market and strict advertising restrictions, we built an immersive alternate universe where the Kolab brand and its products can freely live and extend into new realms.
Over the course of nearly two years, I helped develop the world of DIAMOND CITY, a retrofuturistic hellscape where Kolab products are a miracle fuel. The vast visual arsenal I built includes styled product imagery (made entirely from stock and sterile product renders), custom numbers, and letterforms, a spam-filled interface-inspired advertising style, and an ASCII-driven newsletter creative direction that revealed different cryptic messages depending on readers’ browser settings.
Over the course of nearly two years, I helped develop the world of DIAMOND CITY, a retrofuturistic hellscape where Kolab products are a miracle fuel. The vast visual arsenal I built includes styled product imagery (made entirely from stock and sterile product renders), custom numbers, and letterforms, a spam-filled interface-inspired advertising style, and an ASCII-driven newsletter creative direction that revealed different cryptic messages depending on readers’ browser settings.
Unused product mark
Trade sheets connect the Diamond City experience to Kolab Project product knowledge for budtenders.
ASCII art was sourced from ASCII Art Archive
Sourced ASCII was customized and animated using code
Illustration for Transmissions newesletter. All newsletter art was light
green to mimic ship interface. Provided imagery was treated and framed in a
similar interface style for a cohesive look no matter the quality of the photography.
Spam-fueld ad placements proved to be Kolab’s most successful ad campaign
Lenticular product backing produced for in-store display
SATOR square of language system designed by Collin Joyce
