Flagstaff Fadeaway
Relevant Links:
Festival Landing ︎︎︎
Collaborators:
Bianca Albino (Illustration, Branding)
Izzy Fradin (Festival Coordination)
High Country Motor Lodge
New Commute
Roles:
Design Lead
Art Direction
Branding
Web Design
Development
Illustration
Festival Landing ︎︎︎
Collaborators:
Bianca Albino (Illustration, Branding)
Izzy Fradin (Festival Coordination)
High Country Motor Lodge
New Commute
Roles:
Design Lead
Art Direction
Branding
Web Design
Development
Illustration
High Country Motor Lodge and New Commute came to us to build a distinct brand with auxiliary digital and physical products for Flagstaff Fadeaway, a music festival under the stars with a cosmic country lineup.
Flagstaff Fadeaway’s visual language was inspired by found postcards, western showcase flyers, and roadside motel culture. Research into classic Route 66 ephemera was conducted with the help of vast online archives, particularly collections kept by the Phoenix Public Library and the Arizona Historical Society. The final visuals juxtapose clean graphics drawn from these collections with doodles you might find on the page of a hotel stationary pad or a cocktail napkin, which are complemented by colors pulled from the Arizona sunset and vintage film photography.
The festival branding was developed to live alongside High Country Motor Lodge’s existing visual language, and shares key colors and supportive typography styles. The primary typeface used for Fadeaway was built from woodcut type we found in a Flagstaff postcard from the 50s, complete with charming imperfections characteristic of a well-loved type set.
Flagstaff Fadeaway’s visual language was inspired by found postcards, western showcase flyers, and roadside motel culture. Research into classic Route 66 ephemera was conducted with the help of vast online archives, particularly collections kept by the Phoenix Public Library and the Arizona Historical Society. The final visuals juxtapose clean graphics drawn from these collections with doodles you might find on the page of a hotel stationary pad or a cocktail napkin, which are complemented by colors pulled from the Arizona sunset and vintage film photography.
The festival branding was developed to live alongside High Country Motor Lodge’s existing visual language, and shares key colors and supportive typography styles. The primary typeface used for Fadeaway was built from woodcut type we found in a Flagstaff postcard from the 50s, complete with charming imperfections characteristic of a well-loved type set.
