The Mom Project
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Details: Client work with Someoddpilot
Format: Website
Role: Designer, Illustrator

Web Design

The Mom Project connects a diverse network of talent with Fortune 500 and SMBcompanies in cities across the U.S. and Canada. But unlike other placement agencies, they encourage employers to offer a benefit that working parents need above all else—flexibility in their schedules. By advocating for new parents, they aim to shift office culture and ultimately build a better workplace for future generations.

The Mom Project approached us in need of a brand refresh and a UI and UX rehaul for their digital platform that felt as modern and progressive as their mission.

Defining Our Users

Via stakeholder interviews, user research, and a thorough UX audit, we determined goals for both the talent and employer-facing portals. Increasing participation rates was a site-wide KPI, as was improving the quality of the matches between talent and employers. We also set out to make the talent-facing site more mobile-friendly for moms on-the-go, and to improve the experience for HR users by streamlining how they view and sort applications.

Flex Factors

At the heart of The Mom Project’s platform are flex factors, a series of preferences that prospective talent fill out during onboarding. By stating their commute limitations, travel preferences, and ideal schedule upfront, The Mom Project ensures that these parents can find jobs that fit into their lives, rather than adapting their busy lives around a job.

Finding the Right Fit

After interviewing HR employees who use the employer side of the platform, it was clear that the inability to effectively browse applications was a major painpoint. We solved this by integrating features that allow HR users to sort and filter candidates, as well as schedule interviews directly through the platform. Additionally, we aligned the inputs from talent onboarding with the inputs from the employer job posting process to better streamline matches.


The Mom Project aims to shed negative stereotypes associated with working moms, a sentiment that we brought to life via the new brand that feels fresh, techy, and gender-neutral.